UMIO Lecturers and Experts

Dominik Mahr

Professor in Digital Innovation and Marketing and Scientific Director at UMIO/Innovate

Prof. Dr. Dominik Mahr combines state-of-the-art research with practical experience. He is currently Professor in Digital Innovation and Marketing at Maastricht University, Department Chair of Marketing & Supply Chain Management at Maastricht University School of Business and Economics, and Scientific Director of UMIO/Innovate. His work integrates research, education and business practice of marketing, innovation, digitisation, strategy, services and design thinking.

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