Emir Efendic

Emir is a psychologist interested in judgment and decision making. In his research he asks questions such as what guides people’s decision-making behaviour, how they take risks, and what factors impact their judgments? He tackles these issues using lab or online experiments, applying a mostly quantitative approach to the analysis of behaviour.

Lately, he started showing an interest in how people judge decisions made by algorithmic systems, personalisation as a way of to impact choice, and crowd judgments such as the inner crowd effect.

Emir holds a research position at Maastricht University’s School of Business and Economics.