Jonas Heller

Jonas Heller is a postdoctoral researcher at BISS Institute. Jonas has a mission in his research: he wishes to generate rigorous evidence-based insights about the impact of emerging technologies in consumers and societies. He is especially interested in the role of digital technologies, sensory marketing and consumer decision-making.

Some of the research questions Jonas addresses are ‘How do emerging technologies influence customer experiences, decision-making, and choice?’ and ‘Can digital technologies such as augmented and virtual reality help consumers in making better decisions?’.