Nancy Bocken

Nancy Bocken is a Professor in Sustainable Business at the Maastricht Sustainability Institute (MSI). Her research revolves around sustainable business models, on which she has published widely, and on which she regularly advises practitioners and policy makers. Nancy co-founded HOMIE, a spin-off from TU Delft, which aims to significantly reduce the environmental impact associated with domestic appliances, by offering appliances on a pay-per-use basis. Her latest work focuses on business model experimentation for sustainability.