Innovate/Research

Innovate/Research

Contact

Innovate/Research  Programme Coordinator
Sabine Janssen
Director and Innovation Lead at UMIO/Innovate
+31 6 28 29 02 74

Revealing unmet consumer needs has become more important than ever, and design research plays a critical role, either as part of an existing market or consumer research team, or as an integral deliverable of the design organisation.

Format

In order to make sharp strategic or operational customer centric decisions you require a broad and deep enough understanding of your customer. Without this, assumptions get in the way, and the majority of assumptions are inaccurate. With our Customer Research sprint we provide you with the necessary customer insights to discover where your potential for user-centric innovation lies. Our customer research methods are focused on generating truly empathic and deep customer understanding. Our customer research methods are focused on generating truly empathic and deep customer understanding, uncovering (latent) needs of customers and common frustrations. We are going further than the well-known questionnaires that offer superficial insights. Our Customer Research sprints include in-depth qualitative research (if needed, backed by statistically validated quantitative research). Our business students, fully trained in research methods, and guided by UM Impact will execute your market research for you in 4 to 8 weeks.

Duration

1 to 8 weeks

Outcome

Visualised research insights

Insights to propel success

Discovering unmet needs that change your business perspective. Well managed design research ensures that the solutions delivered by the design function drive accurate, impactful results for your business.

Effective design research ensures that future solutions drive results for your business. Our innovation toolbox gives you a real-world understanding of people’s preferences, motivations and needs by examining the environments buyers inhabit and the cultural and societal forces that influence their behaviour.

Data can take many forms, but it is just that — data. Alone, data is not an insight, and it does not do your thinking for you. With masses of data at hand, how do we mine and analyze the data to reveal insight we can act on? We utilise empathic, qualitative research alongside other data points.

Get beyond the myths of innovation, increase your grasp of insight to truly understand your customers, and you’ll know what you’re really solving for, which simply makes for smarter business.

Contact

Innovate/Research Programme Coordinator
Sabine Janssen
Director and Innovation Lead at UMIO/Innovate
+31 6 28 29 02 74
s.janssen@maastrichtuniversity.nl

Sounds interesting?

Want to know what UMIO can do for you and your organisation? Contact us!

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