Revealing unmet consumer needs has become more important than ever, and design research plays a critical role, either as part of an existing market or consumer research team, or as an integral deliverable of the design organisation.
Format
In order to make sharp strategic or operational customer centric decisions you require a broad and deep enough understanding of your customer. Without this, assumptions get in the way, and the majority of assumptions are inaccurate. With our Customer Research sprint we provide you with the necessary customer insights to discover where your potential for user-centric innovation lies. Our customer research methods are focused on generating truly empathic and deep customer understanding. Our customer research methods are focused on generating truly empathic and deep customer understanding, uncovering (latent) needs of customers and common frustrations. We are going further than the well-known questionnaires that offer superficial insights. Our Customer Research sprints include in-depth qualitative research (if needed, backed by statistically validated quantitative research). Our business students, fully trained in research methods, and guided by UM Impact will execute your market research for you in 4 to 8 weeks.
Duration
1 to 8 weeks
Outcome
Visualised research insights
Insights to propel success
Discovering unmet needs that change your business perspective. Well managed design research ensures that the solutions delivered by the design function drive accurate, impactful results for your business.