Prof. Dr. Gaby Odekerken-Schröder is advocating for a shift towards visual communication within the UM community. To illustrate her point, Gaby presents the book ‘Visual Doing’ by Willemien Brand.
As a Professor in Customer-Centric Service Science and the Associate Dean for Internationalisation and Impact at the UM School of Business and Economics, Gaby Odekerken-Schröder emphasizes a compelling message: “We live in a visual world. And why would we teach people and research without using visuals? Let’s benefit from what is out there”, Gaby states.
Gaby advocates for the integration of visuals into daily activities to enhance comprehension and engagement. She showcases numerous ways in which visual tools can be utilized to replace or complement text-heavy communication, aligning with contemporary trends and cognitive strengths. Her call to action is clear: embrace the visual and reduce the reliance on words to keep pace with modern communication preferences.
