The “Transformative Power of Storytelling” workshop by Maastricht University UMIO/Innovate aims to empower individuals to communicate their ideas effectively through the art of strategic storytelling. The importance of storytelling is emphasized in various fields, such as academic research, business, and personal branding, as it helps build connections and create engagement. The stage is set for a two-half-day workshop that will empower you to tell your story in a way that captivates and motivates others.
You will learn from real-life case studies, where brands and professionals like you have harnessed the power of purpose-driven narratives to achieve remarkable growth.
This is a hands-on experience. You’ll work on your own live assignment, allowing you to apply skills immediately. Our facilitators are seasoned professionals who will support you as you develop your storytelling framework, ensuring that your message is not just heard but felt by your audience.
And let’s not forget the leadership aspect. Storytelling is a potent tool in the hands of a leader. It can motivate teams, build trust, and communicate a vision with clarity and passion. You’ll learn how to harness this art to become a more influential and effective leader in your organisation.
As a bonus, you can opt for our follow-on module, “The Art of Presenting Your Story,” where you’ll have the chance to train your presentation skills using Virtual Reality technology. Imagine practicing in front of a simulated audience, getting real-time feedback, and refining your delivery until it’s absolutely perfect for that all-important conference or funding pitch.
Outcome
Participants will leave with a comprehensive understanding of how to integrate purpose-driven storytelling principles and strategic storytelling techniques into their efforts to drive greater impact. They will learn the psychology of storytelling and its impact on leadership, understand how to structure and deliver stories that drive action, and adapt stories to different audiences.
Don’t miss out on this opportunity to master the craft of storytelling. Reserve your spot now, and let’s write the next chapter of your story together.
The workshop training is offered in two formats: a two-half-day live workshop at Maastricht University and an online version.
Investment
Pricing starts at €650 per person. There is also an option for tailored in-company workshop training, with certification available upon request. The in-company workshop will also be available in Dutch upon request.
Workshop Dates
- May 2025: Live at Maastricht University (with certification upon completion)
- Sept 2025: Live at Maastricht University (with certification upon completion)
- Nov 2025: Online Version (with certification upon completion)
Key topics covered in the workshop include: